3 Tips That Will Help You in Selecting the Right Domain Name for Your Website
- November 2, 2014
- Web Hosting
It is a common misconception that naming your site after your domain name is necessary. There are times when websites are not named after a domain name even when that particle domain name is owned by the webmaster himself. Now obviously, naming your site after your domain name is essential for customers mostly think of the website by the name of the business.
However, selecting the right domain name is not a piece of cake since there are certain technicalities involved that you must know prior having your domain name registered.
Going For Brand Name Domains or Generic Names
A small percentage of people usually feel that the domain name must be very generic like ‘cars.com’ for instance if deal in selling cars. However, going for a generic name is quite expensive and not always necessary. If your business has a unique name, you may have your domain name registered directly by the name of your business.
Now the reason why it is essential to have the same domain name as that of your business is that it is the very first name people will enter in their browser in order to reach your website. If your domain name is poles apart from the name of the business, changes are that your visitors will find themselves on a competitor’s website, not yours.
The Length of the Domain Name
67 characters is the maximum length any domain name can reach which means you don’t have to settle for a vague and short domain name like abp.com when you can have a proper domain name registered as ‘acmebeautyproducts.com’. However, lots of people argue on whether to use long domain names or shorter ones.
Many people contend that shorter domain names are better since they are easy to remember and less prone to typing errors. But the main issue with short domain names is that it will very difficult to come up with meaningful short names and most of the times, the name of the business gets lost in translation.
Experts however, have a different opinion. They are of the opinion that longer domain names are far easier to remember for users. Another advantage that you get when opting for long domain names is that you can incorporate website keywords in it beautifully to increase the recall value of the website as well as its effectiveness. So it doesn’t really matter if you go for long or short domain names as long as they make sense.
Steer Clear from Hyphenated Domain Names
Experts typically recommend clients to steer clear from hyphenated domain names due to two main reasons. Hyphenated domain names are never easy to remember especially the placing of the hyphens. Also, people are more used to typing domain names sans hyphens so this is where your competitors will have an edge over you when the visitors intending to visit your website accidently land on your competitors site.
These are some of considerations that will help you in selecting the right domain name for your business. If you need help with domain name registration right away, contact Wisdompad; one of the best SEO firms that gives its clients top priority, always.
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